Media Planners gain responsibility over Assistant Planners on their primary account assignments. They may be responsible for media-specific planning and implementation (i.e. television or magazine) or full plans and implementation in a number of assigned markets. They are still learning the media business but should have a strong grasp on all of the media fundamentals (systems, resources, media math, etc). They may be responsible for training and managing an Assistant Planner.
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· Prepare and execute media plans and presentations
o Including plan alternatives with rationale and recommendations to supervisors for review and final client presentation
· Analyze media research
o Planners should demonstrate a solid understanding of where to find specific media information and how to interpret it
· Prepare media evaluations, agency point of views and recommendations specific to client assignments
· Attend client meetings as appropriate and necessary
· Negotiate sponsorships as necessary
· Negotiate and place print (newspaper and magazine, etc) and non-traditional
· Work with appropriate liaison for interactive/I-media recommendations, plans and execution
· Keep abreast of new media opportunities. Prepare point-of-views and pro-active opportunities for client review
· Analyze competitive data
o Strategic implications and Trends
· Be a strong team player with appropriate agency personnel under direction of immediate supervisor
· Manage assigned projects for planner and assistant. Inform supervisor of any issues
· Interface with broadcast buying group to insure that execution meets established planning guidelines
· Responsible for quality work accomplished within reasonable time frame
· Meet with sales representatives
· Know and understand key media terminology
· Attend all title-relevant training programs (department and agency)
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· Proficient on all media computer applications: IMS, Smart/Print Plus, Stradegy, AdSpender, Word, Excel and PowerPoint
· Able to train assistants
· Understand methodology employed by the major research companies: MRI, Nielsen, Arbitron, Scarborough, and Competitive Reporting. Able to pull research, rating and competitive data from the available resources
· Demonstrated passion for the advertising industry and for our clients' businesses
· Be thorough and show a strong attention to detail
· Good math skills
· Strong verbal and written communication skills
· Developing presentation skills
· College degree in related field
· 1-3 years as Assistant Planner or Media Planner
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